MINDFULLY CREATED: Sulfate free, paraben free, colorant free and certified cruelty free by PETA FRIZZ CONTROL: Our sulfate-free shampoo hydrates for fantastic frizz control HAIR CARE: Nourishes dry hair, making it soft and manageable, and is pH-balance and color safe REAL BOTANICALS: Endorsed by the Royal Botanic Gardens, Kew - a world leading expert celebrating 260 years of plant science EWG VERIFIED SHAMPOO: Meets the Environmental Working Group's standards on ingredient selection, transparency, and manufacturing